The Midlands Amenity Societies Association (MASA) was founded in 1987 to represent Midlands amenity societies registered with the Civic Trust. In 2001 it divided into East and West MASA in line with Civic Trust aspirations to create a regional association for each of the nine local government regions of England.

In July 2006 East MASA changed its name to the EAST MIDLANDS ASSOCIATION OF CIVIC SOCIETIES. (EMACS) There are fifty-four Societies in the East Midlands Region, many of which have their own web sites.

Since its inception in March 2001 the Association has continued to issue its magazine, reports, accounts and any additional information to all member societies on a quarterly basis. We particularly encourage the foundation of new societies and improved contact between members, including the establishment of web sites and modern methods of communication